Abbotsford Chamber of Commerce

Driven by the economic potential of the Fraser Valley, Alex is the CEO of the Abbotsford Chamber of Commerce where she works to ensure the voice of Abbotsford's business community is heard at every level of government.

She brings a decade of combined communications, public relations, and economic development experience.  Previously Alex was a Director with Hill + Knowlton Strategies, one of the world's leading public relations agencies, where she provided strategic advice on corporate reputation, media relations, and crisis communications planning to clients across Canada.

She has also held roles in the municipal economic development space with a focus on sector development in clean technology, agriculture, and ag-tech. Her work has also placed her across the Asia Pacific Region, across various levels of government and industry.

Alex holds an MBA from Simon Fraser University and a BA in political science from the University of British Columbia. She was a fellow in SFU Beedie School’s Social Innovation Lab (RADIUS), recognized by BC Business with the Top 30 Under 30 Award, and a '10 Weston Loran Scholar.

In her spare time, Alex is passionate about food and wine and hosts numerous events and tastings as a WSET certified sommelier (London Wine and Spirits Education Trust). She also serves on the Board of the Fraser Valley Child Development Centre, Tourism Abbotsford, and is proud to call Abbotsford home.