Abbotsford's marketing and destination development goals.

Bio: Barb is a long-time member of the Abbotsford community and has recently joined the Tourism Abbotsford team. You may know Barb from her work with the City of Abbotsford. In her capacity with the City, Barb worked collaboratively with the community on their event plans as well as with film location managers, always striving to find innovative and creative solutions to challenges that support success and happiness. She is well known for not only leading and coordinating special events, but for developing strong partnerships and fostering long-lasting relationships throughout the whole community.

Tourism Abbotsford is a Destination Marketing Organization that delivers tourism marketing on behalf of over 300 marketing partners. Tourism Abbotsford also leads the delivery of Visitor services. As we look out at the local, regional, national and global tourism landscape, we see there is pent-up demand to get out and experience things and to rebuild connections we’ve all be missing the past two years.